Troubleshooting Electric Circuits Essay Example | Topics and Well Written Essays - 1000 words

Troubleshooting Electric Circuits - Essay Example Effective troubleshooting is a stepwise procedure that can be modified depending on the system that is being dealt with. The basic steps of troubleshooting, as I discovered, start with identifying the defect system. This enables the person identify whether the problem is I the electrical circuit, or if the problem is mechanical. The second step in basic troubleshooting is analysing the fault in the identified system. The third step of troubleshooting is carrying out of repairs. With these three steps, the setback has been identified and sorted out (Electrical Circuit Theory). Considering that there a number of problems that are encountered, I narrowed my scope of study to electrical troubleshooting. Troubleshooting an electrical circuit has its own procedure. It is a modification of the basic process of troubleshooting, to suit the system in issue. In any given electrical circuit, it is important to identify what the controls and loads are. This is the first step in troubleshooting electrical circuits. Electrical circuits are put into two groups; the power, and control circuits. I realised in my hunt that it is crucial to understand both of these circuits consist of the power supply, and the switches and/or controls. In addition, circuits will also have one or more loads, and the path that the current will follow. These four components of a circuit could be the source of the problem experienced. After this, I realised that it is necessary for the sequence of operation of the system be properly understood. Every step involved, proper understanding is crucial since lack of the same can lead to gross errors. This will help a technician have a clear knowledge of how the system should work. In the occasion that the system is not operating like it should, the technician will be able to point out the problem with the circuit (Brown, Rawtani, & Patil, 2004). The third step in this process is application of

Gallery Assignment - James Robie Essay Example | Topics and Well Written Essays - 500 words

Gallery Assignment - James Robie - Essay Example Angeles (UCLA) and in 1968 – 1970 he studied with fellow artists Lester Johnson, Al Held and Jack Tworkoff who graduated bachelor in fine arts and masters in fine arts at Yale University Graduate School and Architecture. Robie also experienced working at a tooling company where he learned plaster casting and also worked as an apprentice to a wood pattern maker and fabricating prints. His educational background and experiences taught him different approaches and different discipline to his tremendous art. This leads me to his piece â€Å"Mighty Hero†, 2010, oil and gesso on canvas, 20† x 30† that was displayed in a simple, spacious, clean and well lighted gallery of California State University Northridge. While looking at the said piece, the first thing I noticed was that there was no focal point on the art which made me categorize the piece as an abstract art. So I viewed the piece through my feelings and visual perception. I saw the art as a horizon of diff erent worlds of different energies, represented by the strong lines and edges that were illustrated on the piece. I also felt fear, sorrow, rage and terror while looking at the art, because of the intensity of the colors used which was very strong and the way it was brushed giving the piece so much drama. It made me look back on the devastating war in Libya and the catastrophic earthquake in Japan. As a viewer, I was moved by his art and how his illustration made me feel. Another work of James Robie which is â€Å"Summer Day† gave me a different mood, a different feel, and a different perception on the art, and it also reminded me of my childhood days. This art inspired me to relive my childhood moments, to bring back the kid in me, to have fun, to play and to be carefree. This piece illustrates a sense of freedom, friendship and playfulness shown by the shapes and the presentation of the art. The color balance is consistent, giving the viewer a peaceful perception and allowi ng the viewer to connect more to

Psychological Stress Emotional

Psychological Stress Emotional Abstract In recent years, the living condition is getting better than the past; people have better education life, better civilized living and better social life. As technology and the form of mass media has been changing so fast, people can have information easily through internet and chat with their friends and so on. Also, people are enjoying their life with exciting hobbies. Even though, life is more comfortable and better than before, more people have lots of stress. When they wake up, they start the morning with their job or school, fight with their projects and spend the whole day working. This routine is performed every day, which causes too much stress, which causes sleeplessness, heart disease, depression and even death. However, there are the ways that people can minimize stress and manage the stress that is inevitable. Positive thinking is then used to create positive assertions that people can use to counter negative thoughts. These confirmations compensate for negative thoughts and build their self-confidence. Stress In recent years, the living condition is getting better than the past; people have better education life, better civilized living and better social life. However, people are not always happy with those conveniences, especially at the work place. People are having unpleasant events more than the past, such as losing a job, arguing with co-workers or managers at the work place, and trouble with friends or teachers at school and having difficulties at home. Those feelings like there are too many pressures and demands on them. Losing their desire and sleep worrying about tests, projects and schoolwork make them have lots of stress. Then what is stress? According to EhealthMD (2004), stress is the emotional and physical strain cause by peoples response to pressure from the outside world. Usually, common stress reactions include irritability, tension, inability to concentrate and a variety of physical symptoms that include headache and a fast heartbeat (EhealthMD, 2004). There are more causes that people have got stress. The potential causes of stress are highly individual and numerous. Stress is a usual part of life and stress affects people of all ages, all races and all walks of life. However, if left unmanaged and disregarded, stress has many different causes which lead to psychological, emotional, and even physical problems, including high blood pressure, irregular heartbeat, diabetes, and sleepiness. A lot of scholars have studies based on this issue and they found the causes and effects of stress. First of all, stress can bring about psychological problems. Is it possible that stress gets inside the body to affect the immune response? The American Psychological Association (1994) mentioned that sympathetic fibers descend from the brain into both primary (thymus and bone marrow) and secondary (lymph nodes and spleen) lymphoid tissues. These substances bind to specific receptors on white blood cells and have diverse regulatory effects on their distribution and function (Ader, Felten, Cohen, 2001). These sometimes lead people to engage in behaviors such as alcohol use or changes in sleeping patterns that also could modify immune system processes. Thus, behavior represents a potentially important pathway linking stress with the immune system (Felten Felten, 1994). Most causes of psychological stress are perpetually related to psychological and emotional disorders. Stressful situations can set forward a series of emotional symptoms such as anxiety attacks, phobias, a personality disintegration, exaggerationed emotional responses and psychological discomposure such as confusion, depression, burn out and vehicular accidents. These disconcertments in psychological and emotional health may exacerbate or cause debilitating disorders, which can put an end to life on its track (Spiritual and Psychological Stress, 2000). Second, stress leads to emotional problems which are very difficult to cope with and manage. According to the dealing with Stress, Peoples bodies can not defend themselves against the damage that emotional stress produces quietly over time. Peoples bodies pay a heavy physiological price for every single moment that they feel tense, angry, anxious, and frustrated. Emotional stress is often precipitated by a dramatic event that puts a persons nervous system under acute strain. This could be an event such as seeing someone die, losing a loved one, or being put into a life-threatening situation. An event such as these can put serious strain on a persons mind and nerves and the unbelievable strain can cause changes in the way that the brain works. Actually, a severe emotional strain could even cause somebody to be afflicted by post-traumatic stress disorder. However, emotional stress does not result in a sudden shock. It can also follow a total emotional strain that mounts to an overwhelm ing strain that blocks a person from thinking about anything other than the problems that seem to have no solution. Next, as the stress mounts, the mind and brain are left in their own cocoon of stress that can only want attention to itself, cutting the person off from the world outside. Therefore, emotional stress can result in inability to concentrate, memory problems, detachment, and fatigue (Dumbleton, 2008). Experiencing psychological and emotional stress leads to an increase in heart rate, release of stress hormone and elevation of blood pressure. All these end in a greater workload for the heart, which can be risky. Psychological and emotional stress brings out physical problems. According to the Journal of the American Medical Association, effects of stress on the heart are increased heart rate, increased blood pressure, release of stress hormones, including epinephrine, which is also known as adrenaline from the adrenal glands, increased oxygen demand on the body and temporarily higher metabolic rate, lower threshold, unusual heart rhythms, including ventricular tachycardia, ventricular fibrillation, and atrial fibrillation. Electrical unreliability in the heart makes it easier for these abnormal heart beats to occur. Also, stress gives rise to spasm of heart blood vessels, leading to inadequate blood flow to the heart (Torpy, 2007). The lack of time makes people buy a lot of instant food and time saving products for to save time. Instant food includes a high amount of sodium has a bad effect on health, which could cause diabetes. According to the Diabetes Care(2002), Stress having an effect on mental and physical health causes peoples blood sugar level to rise. Stress hormones like epinephrine and cortisol start flowing since one of their most important roles is to raise blood sugar to help boost energy when its needed most; these act the like fight-or-flight response. People can not fight danger when their blood sugar is getting low, as it can rise to help to meet the challenge (Rouge Sledge, 2002). Not only human feels stress, but also warm-blooded animals feel pain and the emotion of fear and stress. (add more) The factors of stress are a general outlook on life, social support system, and problem-solving abilities. People might think of stressors, which are the pressures and demands that cause stress as being negative experiences. However, the demands and pressures that may cause stress can be positive in their effect. Graph 1. (need sources) According to the Stress Management from Mind Tools (n.d.), the relationship between pressure and performance is described in one of the oldest and most important ideas in stress management. The inverted-U relationship pays attention to peoples performance of a task. The left hand side of the graph is easy to give an explanation of pragmatic reasons. When there is a bit of pressure on people to carry out an important task, there is little inducement for people to focus energy and attention on it. This is specially the case when there may be other, more interesting, more urgent, tasks competing for attention. As pressure on people increases, they enter the â€Å"area of best performance†. People are able to focus and perform a task well. There is enough pressure on people to concentrate their attention but not so much that it disturbs their performance (Stress Management from Mind Tools, n.d.). The right hand side of the graph is high stress anxiety and unhappiness. As written above, this situation is that people become uncomfortably stressed, distracted, anxious, have difficulties, and negative thinking begins to enter their minds. At this point, people have to look at causes of stress and References What is Stress? (2004). EhealthMD. Retrieved April 15, 2008, from http://www.ehealthmd.com/library/stress/STR_whatis.html Rouge, B., Sledge, D. (2002). Stress and Diabetes. Diabetes Care, 25, 30-34. Felten, S. Y., Felten, D. (1994). Neural-immune interaction. Progress in Brain Research, 100, 157-162 Ader, R., Cohen, N., Felten, D.L. (2001). Psychoneuroimmunology (3rded.). San Diego, CA: Academic Press. Spiritual and psychological Stress. (2000). Life Positive Foundation. Retrieved April 21, 2008, from http://www.lifepositive.com/Mind/psychology/stress/psychological-stress.asp Dumbleton, T., (2005). Dealing with Emotional Stress; The Hardest Thing in the World? Retrieved April 15, 2008, from http://www.submityourarticle.com/articles/Trevor-Dumbleton-406/stress-3552.php Dealing With Stress The Hardest Thing in the World? When you are stressed, the hardest thing in the world is dealing with stress. Date of Article: 30Nov2005 Category: Health Fitness View(205) EasyPublish(191) Torpy, J. M. (2007). Acute Emotional Stress and the Heart. JAMA, 298, !!!!!!!!!! Vol. 298 NO 3. Stress and Your Performance (). Stress Management from Mind Tools. Retrieved April 22, 2008, from http://www.mindtools.com/stress/UnderstandStress/StressPerformance.htm

Essay on Temptation in Sir Gawain and the Green Knight -- Sir Gawain G

Temptation in Sir Gawain and the Green Knight  Ã‚   In the poem "Sir Gawain and the Green Knight," Gawain is a guest at Hautdesert Castle. During his stay at the castle, three separate hunts take place. These hunts also parallel temptations aimed at Gawain by the wife of the Lord of Hautdesert Castle. In each hunt scene, a characteristic of the prey of that hunt is personified in Gawain's defense against the advances of the Lord's wife.   Ã‚  Ã‚   The first temptation of Gawain is perhaps the most difficult for him to defend. This temptation corresponds with the hunt scene involving a deer, In terms of the hunt, the deer is hunted because it is a staple of the diet, or it is something that satisfies a person. In the same manner, the Lord's wife viewed Gawain as art animal that she was hunting. She was pursued him on the sole basis of her carnal desire. This, her first temptation, is totally sexual. She says "Do with me as you will: that well pleases Inc.,/ For I Surrender speedily and sue for grace Which, to my mind, since I must, is much the best Course" (1215-1217-) She is viewing Gawain much as a hunter would view a deer. She has no interest in any kind of relationship, and she is not extensively flirting with him as she does in the next two temptations; she simply wants sex from him, plain and simple. She is, in a sense, "hunting" Gawain; hunting in that she is pursuing Gawain for the sole purpose of making hi m her trophy. If he falls prey to this temptation, then she has slain him. In his reaction to the lady, Gawain acts much like a deer. He first tries to entirely ignore her, but this tactic was unsuccessful. Then, he stealthily avoids her advances, not directly confronting her, but subtly downplaying the magnitude of her ... ...ce comes into play here as well; he accepts this sash as a foxy attempt to outwit the Green Knight in their pending encounter. In accepting this sash, though, Gawain has shown his weakness, cowardice. As a knight, Gawain is supposed to be protected by God alone. By accepting the sash, Gawain has shown that he has lost his faith in God, since lie feels the sash will do a better job in protecting him than God would. While it may be his only weakness, Gawain's cowardice has done him no good in acting as a honorable, God-fearing knight.   Ã‚  Ã‚   In these temptations, it is evident that Gawain was being tested. Knowing the final out come of the story, it is possible to see that Bertilak and his wife planned the hunts and temptations to coincide with each other. Whether this is true or not, Gawain has certainly proven his honor during his brief stay at Hautdesert Castle.

Aboriginal Land Claims in Canada

Aboriginal land claims is the proposition contained in formal statements that are submitted to the provincial and/ or federal government by Aboriginal community claiming that the Crown has not honored its obligations or commitment in respect to treaty or Aboriginal rights as pertains land ownership and usage.Aboriginal land claims are Aboriginal (or Native) people’s claims about their land ownership rights which they inhabited before settlers, primarily Europeans arrived. It is a process that has been active for several decades in countries such as Canada, Australia and New Zealand.This dispute has been in existence due to the native populations’ displacement from their historical land or territory by the European settlers’ arrival.[1]The federal government is particularly involved in most Aboriginal land claims as the primary jurisdiction organ in this matter. The provinces are specifically involved in the sense that their involvement basically rests in ascertai ning historical occurrences that gave rise to such claims. Most of these claims require such assertion on private property, natural resources and Crown lands.The original treaties are therefore considered to evaluate the extent they have been honored or dishonored and the necessary redress in case of dishonor of the same.There is marked difficulty in defining aboriginal rights due to the diversity of the aboriginal cultures but most commonly, these aboriginal rights are defined as collective, inherent rights flowing from their traditional land occupation which is now the present Canada and other orders which are basically social pre-contacts.To many, this implies independence rights through culture, land, resources, governance and other aspects in respect to their self-determination.[2] This is as the Inuit, Mà ©tis and Indian peoples of Canada assert their rights. In this respect therefore, the nation, environment and race context must be put into consideration in dealing with thi s controversial issue that have raised much conflict and debate for several years.The 7th October, 1763 Royal Proclamation had been organized such that the North American’s new acquisitions by the Britain’s governments would not interfere with the Indian’s land interests, particularly in the Ohio Valley.It was also supposed to end the Great Abuses and Frauds. The major reason that led to this declaration was the fact that this area which was referred to as â€Å"Indian Territory† was reserved by the Royal Proclamation since it had not been ceded to or purchased by the British governments. It was thus reserved to them for their hunting endeavors and these Indians were not to be disturbed or molested even though they remained under Britain's protection.Much of the 20th Century Northern Canada’s development and settlement process has been subjected to these land claims which have been comprehensive for past thirty years, and as a result have undergone some significant transformational changes.This is as the aboriginal people have engaged themselves in the encroachment process concerning their customary livelihood restrictions as well as the transformation of their traditional territories.This involved; sedentarization and population relocation, governmental restrictions on fishing and hunting, river systems contamination, diversion, alterations, impoundment and pollution.[3] In the 1970s, Aboriginal legal and political action stimulated formal process establishments that were aimed at Aboriginal land claims resolution and revision of the treaty rights as well as the Aboriginal judicial interpretation.This is particularly seen in the geographers’ documentation of the claims. Furthermore, these documentations overtly expounds these remedies’ effectiveness as concerns the Canadian perspective changes towards the northern Aborigines, development and environment, and how the northern Canada resource regimes have been al tered by these land claims. There is therefore need for cultural understanding and personal awareness development that will foster positive attitudinal reflections on indigenous people’s contribution to overall Canadian development. [1] Charlesworth Max, 1984. The Aboriginal Land Rights Movement. New York: Hodja Educational Resources, pp.45 [2] Brock Peggy, 2001. Words and Silences: Aboriginal Women, Politics and Land. New York: Allen & Unwin, pp.32 [3] Crane John, 1994. Directions for Social Welfare in Canada: The Public’s Review. University of British Columbia Press, pp.12

Pervasiveness of Marketing

Vital marketing decisions are made by every business; but as important as it is to make the right business decision†¦ it is essential that marketing professionals understand how their marketing impacts our social values. There are several different ways that marketers get their message across to potential customers(1), each marketing communications tool can have different effects on us. Marketing is intrusive, businesses are constantly trying to push their brands in our faces†¦ we barely process one piece of information before the next one comes shooting our way. The pervasiveness marketing has undoubtedly influenced our mind-set and behaviour†¦ a disposable culture creeps closer to becoming reality. It’s because our buyer behaviour is image based, we care about how others see us more than how we see ourselves. This hugely changes our views on society; contemporary marketing has made us believe that we are what we buy, and that the brands we own†¦ are a direct reflection of us. Marketing is an integral business function, but is hardly respected. It continually aims to stimulate demand which leads to new customers†¦ and that leads to more market share. No longer can marketing be tunnel visioned in it’s pursuit for brand awareness. Certain companies have mastered the AIDA model and can use their understanding on countless consumers, the Sony Bravia advert with the bouncing balls(2) went through the whole cycle from attention all the way to stimulating action†¦ making them buy products they didn’t particularly need in the first place. Point-Of-Sale cues are used relentlessly and marketers are accused of not looking at how their decisions impact broader society. Our social values are changing to customers being more self-centred and buying everything that suits them. Our social values include friends, who we want to have a good time with. But playing on the back of our heads constantly, is how cool we think we look, have we impressed our friends? Do we have the right clothes on? Do we have the right phone? As I mentioned, we think that the brands we own are a reflection of us†¦ so we try and buy the right products, not only to suit our personalities; but to fit in. There is one thing that hugely influences our social values, and that’s technology(3). A wireless world is slowly becoming more of an actuality as time goes on. The internet, as enthralling as it may be, has made people ess sociable and more secluded. Perhaps one of the most important social values is quality time with our families; this is not possible if we are glued to the monitor during dinner time. In the past, dinner meant the whole family sitting around a table, having a laugh and eating to their hearts content. The internet has cut into this social value and is influencing young minds. But it’s been a fantastic medium for communication and a brilliant source for information. Both ways can be argued. Advances in technology will introduce location based advertising in the future(4), this makes us even more reliant on technology. This means that where ever we are, we will be targeted by businesses†¦ which directly impact our social lives; making us shop instead of talk to those we may know in the area. The whole notion of positioning is based upon understanding the consumer†¦ not society, making us feel like we can familiarise ourselves with the brand, so that it doesn’t feel like marketing but instead feels like a developing relationship. Segmenting customers is a common marketing tool used when it comes to deciding on a target market. But it has huge disadvantages on society; a common way for segmentation to take place is with airlines. First class, business class and economy are forms of segmenting the market. Customers who have high disposable income doesn’t necessarily have to fly first class†¦ but the positioning of first class in the consumers mind communicates the message that if you can afford it, go for it. First class passengers have made the association that flying in luxury means they are successful and are respected. When in realness, they simply have more money than the average person. Economy flyers are made to think that they are normal, nothing special, but some of them could actually be successful. Some of them may have significantly advanced in their careers, and may have even helped the world! The social values of first class travellers has changed into looking down on other passengers who aren’t flying first class†¦ the feeling of self accomplishment is just an illusion created by marketing. There are other marketing tools which de-individualises customers and sees them as groups and not individuals. An example of this is the postcode analysis, this influences the social values of consumers into thinking that they are only as good as the people who live near them. Marketing professionals need to start respecting customers as customers, and they need to understand the uniqueness of each individual consumer. There is a really important marketing tool that can assess how much marketers are impacting our social values. Businesses can construct a PESTEL analysis of themselves to gain a better understanding of what is in their way†¦ and what they need to take into account before implementing any marketing decisions. MOSAIC is another segmentation tool used by marketers to decide exactly how to target their target market. This generalises too much and doesn’t see customers as individuals, but as titles. There is one main point that marketing critics’ keep bringing up. They see branding as being misleading to consumers, that the associations made with the product or service is just an illusion†¦ and doesn’t reflect the actual quality of the product or service itself(5). Marketers definitely need to take this into account when taking care of brand management. However an argument against this is that branding gives people confidence, it helps consumers see themselves in a desirable light when owning a particular brand. It makes them feel like they are a part of something, this positive feeling surely can’t be criticised. An example of a business who tries to create a strong association is Disney. Their chain of ‘Magic Happens’ adverts definitely play on our emotional strings(6). They play on portraying the dreamy effect with their brand communication, which withholds powerful emotional appeals. Disney sells an experience, something intangible. This works really well when it comes to targeting children, the imagination of a child is endless†¦ with hardly any limits. However this really affects children’s social values, making them almost worship Disney characters. Ultimately, this makes the children think that going to Disney Land is described as ‘a dream come true’; taking their minds off of the important things in life. Another example is Coca Cola. Their marketing strategy relies on making the consumer feel satisfaction when drinking Coke, making the consumer feel refreshed†¦ and ‘happy’. The Coke slogan is ‘Open coke. Open happiness’(7). The association that will be made is definitely an emotional one, and will make customers feel like someone when they drink a can of coke in front of people. This is probably the brand that endangers our social values the most, due to the obvious reason that happiness is achieved through success or through a positive social encounter. Not from drinking Coke, this is nothing more than a positioning strategy. Behavioural psychology explains the laws of classical and operant conditioning. This has been used by many businesses in order to condition a specific response from a customer. Classical conditioning can be, and has been used in various advertisements; in order to create lasting associations that will be profitable to the business. A psychologist called Pavlov tests classical conditioning in one of he’s experiments(8), and since then, he has influenced the use of he’s findings by many marketers. An example of this is McDonalds, the first time we heard the famous McDonalds short and snappy jingle we didn’t know what to make of it. But after a few more adverts we made the association between the jingle and the slogan ‘I’m lovin’ it’(9). Whilst this association was being made, you can visualise the McDonalds logo and any images they want you to see. The general feel of the adverts are happy and upbeat. With time, our association became so strong, that all McDonalds do now is play the jingle, and we all say or think ‘I’m lovin’ it’. This then becomes our unconditioned response to the jingle, which started off as being a neutral stimulus. So as you can see, classical conditioning is a powerful tool that marketers use, and we have attempted to create an advert; whilst trying to apply the laws of classical conditioning. Customers are almost hypnotised into thinking exactly what McDonalds wants them to think. This changes our social values into being more self-centred, making us seek pleasure for ourselves and gets rid of the whole idea of togetherness and sharing. The psychodynamic approach in psychology was devised by Sigmund Freud, an influential figure in psychology. He said that our conscious thoughts and actions are influenced by unconscious drives, such as the sex drive(10). Marks and Spencer food adverts take advantage of this idea. The woman speaking in the background speaks in a soft, sensual voice making it seem the food should be eaten in an intimate way(11)†¦ which almost makes us think their selling sex. According to the psychodynamic approach, our unresolved child issues and our sex drive will influence our conscious behaviour†¦ which is to ultimately buy the food. Marketers need to be very careful with this type of advertising; it’s almost as if the consumers are not in control of what they like. Our social values may have been having a laugh with friends of the opposite gender, but due to this kind of psychological approach to advertising†¦ it may unwillingly effect the perception of the customer. Using psychological approaches in adverts is legal, but it doesn’t mean it’s moral. The mind-set of the customer changes, their perception changes and so their behaviour changes; this can be seen as immoral. Companies ensure they put all side effects of certain products on the packaging†¦ but when are marketers going to actually take into account the side effects of their own decisions? If a certain type of marketing impacts broader society too much, and stimulates demand to an extent that the environment will suffer†¦ the marketers should definitely take it easy and refrain from these types of activities. Every career needs to work towards a better world to live in; this is what morality is all about. ‘The strategic business function that creates value by stimulating, facilitating and fulfilling customer demand’(12)†¦ this is on of the definitions of marketing. But how will consumer sovereignty affect this? The old definition was meeting customer needs profitably, customers may decide what will be produced or on the other hand marketers may decide what consumers should be interested in. It all depends on how society is looked after by marketers, and how society reacts to marketing decisions. Our social values stems from how society operates and how society holds up against continual marketing activities. The decisions that marketers make impact society hugely, it can increase demand and can decrease demand. McDonalds have been successful at stimulating demand, due to this they have had to create 4000 new jobs(13). But even though more demand means success to a marketer, there is always backlash. There is ‘a protest against the promotion of junk food, the unethical targeting of children, exploitation of workers, animal cruelty, damage to the environment and the global domination of corporations over our lives. Marketing strategies are successful at making a profit, but it’s time marketing professionals look after the society which they themselves are a part of. Not necessarily societal marketing, but just using some of the concepts of this type of marketing. I think that it’s a personal challenge to each and every one of us to act and speak in a way which doesn’t reflect the conditioned responses that marketing and movies have created. Our social values echo our personality and what we hold close to our hearts; marketing professionals can change or strengthen this. That means reliability is a necessity as a marketer. References http://inventors.about.com/od/timelines/a/ModernInvention.htm http://www.e-lba.com/ELBA%20Overview%20english.pdf http://nobelprize.org/educational_games/medicine/pavlov/readmore.html http://www.textart.ru/database/slogan/fast-food-advertising-slogans.html http://webspace.ship.edu/cgboer/freud.html